Find the right
route into
Southeast Asia.
OldRoute helps European dairy companies identify market opportunities, understand trade dynamics and find the right route to market across Vietnam and Southeast Asia.
Southeast Asia is
not one dairy
market.
Each market has different consumers, categories, regulations, import structures, channels, competitors and price points.
VIETNAM
- Growing dairy consumption
- Modern retail
- Foodservice
- Imported specialty dairy
THAILAND
- Developed food culture
- Foodservice
- Premium dairy
- Local competition
SINGAPORE
- Premium consumers
- International cuisine
- Foodservice
- High-value imports
MALAYSIA
- Halal considerations
- Retail
- Foodservice
- Imported dairy
INDONESIA
- Large population
- Growing modern trade
- Foodservice
- Complex distribution
PHILIPPINES
- Growing foodservice
- Imported products
- Western food influence
- Modern retail
HONG KONG
- Premium imported food
- Foodservice
- International cuisine
- Specialty dairy
Data is the
starting point.
Context creates
the insight.
MARKET
- Category development
- Consumer trends
- Market structure
- Consumption occasions
TRADE
- Import flows
- HS codes
- Origins
- Suppliers
- Trade development
COMMERCIAL
- Distributors
- Retailers
- Foodservice
- Pricing
- Route to market
We help you understand what it means for
your business.
Our lens is dairy.
Cheese, milk powder, butter and fresh dairy each sit in different trade dynamics, shelf categories, buyer expectations, channels, price structures and commercial opportunities.
UNDERSTAND OUR APPROACHFrom question to
opportunity.
ASK
Define the question that matters to your business.
ASSESS
Identify market signals and relevant trade dynamics.
INTERPRET
Connect the data with the realities of your product.
CONNECT
Identify routes, channels and commercial opportunities.
ACT
Move forward with a clearer next step.
Choose the level
of intelligence you
need.
€250
A focused expert perspective on your market question.
- 60-minute expert consultation
- Market-specific discussion
- Clear next-step recommendations
€5,000
Focused intelligence for a specific market or product.
- Market size and category overview
- Trade and import dynamics
- Competitor overview
- Key buyer and channel insights
- Practical recommendations
From
€10,000
Deeper research for strategic market decisions.
- In-depth market analysis
- Category and pricing assessment
- Trade flow and origin analysis
- Route-to-market assessment
- Strategic recommendations
From
€15,000
Tailored research for complex commercial ambitions.
- Multi-market research
- Distributor and channel mapping
- Commercial opportunity assessment
- Market-entry planning
- Tailored project scope
One insight can
change the route.
Imported specialty dairy is increasingly connected to premium retail, foodservice and Western-style culinary occasions.
A market's potential is not only about how much dairy people consume. The real opportunity can lie in a specific product, channel or consumption occasion.
Which specific consumption occasion and channel could support the product?
EXPLORE THE OPPORTUNITY